Popular Searches
Useful Links
Market Entry Strategies Case Study
Case Title:
Cisco in India: India as a Resource to India as a Market
Publication Year : 2006
Authors: Sushma, Souvik Dhar
Industry: Engineering, Electrical and Electronics
Region:India
Case Code: MES0031
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Cisco Systems Inc., the worldwide leader in networking equipment, entered India to take advantage of the low-cost engineering resources available in the country. However, the company realised the tremendous potential of India as a market for its products and started incorporating strategies to become the number one supplier of networking equipments there.
Pedagogical Objectives:
- To provide an insight as to how Cisco started viewing India as a market for its products rather than as a source of low-cost resources
- To discuss whether Cisco was following the right strategies for its operations in India.
Keywords : Cisco System Inc.; India; Networking equipment; Cisco Systems India Pvt Ltd; Expansion; Low-cost engineering resources; Internet market in India; Market Entry Strategies Case Study; Global engineering development centre; Research and development; Deregulation of telecom industry; Outsourcing industry; Small and Medium Businesses (SMB's)
Contents :
Cisco Systems Inc.: A Brief Profile
India as a Resource to India as a Market
Related Case Studies
Recently Bought Case Studies
Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8
Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8
Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover edition
Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover edition
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model
An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model
An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Inerviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and Business
Lord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and Business
Vijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation- View All Executive Interviews»
